Researcher focused on issues regarding different aspects of marketing and market strategies. The research primarily analyzes firm resources and capabilities, and applies ideas from the resource-based view, resource dependence theory, and the dynamic capabilities framework. The research relies on the assumption that a firm’s capabilities affects its ability to act on the market. I have applied this idea on several research questions and situations:
- Ability to support customers in various activities and responsibilities
- Ability to benefit from the value created together with customers
- Ability for SMEs to grow
- Ability to achieve digital transformation
- Ability to create different types of environmentally sustainable offerings
Teacher with course responsibility for the courses
- TEIM32 Industrial marketing
- TEIM11 Industrial marketing
Director of studies at the Division of Industrial Management
Degree project coordinator at the Division of Industrial Management
Participant in IL-nämndens programplanegrupp (PPG-IL)
